DLR Council

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The Power of Facebook Advertising for Business

80%, 50%, 20% or less than 5%? When I ask businesses about the typical percentage of their Facebook fans that will be reached with a Post from their Facebook Page – very few people will guess the correct figure. There’s a widespread misconception that if you are promoting content via your Facebook Page, the majority […]

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Social Media Network Usage In Ireland 2017 – Latest Figures from Ipsos MRBI

The latest Ipsos MRBI Social Media Tracker for 2017 has been released and highlights a sharp increase in the usage of social media messaging apps including WhatsApp and SnapChat across Ireland together with the high rates of daily usage for Facebook, Instagram and Snapchat. The research, produced annually by Ipsos MRBI tracks the usage of […]

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