The Chelsea Bar is a modern bistro bar in the heart of the Lisburn Road Belfast specialising in quality food, entertainments and function hire. Following an extensive refurbishment, The Chelsea required more effective marketing activity with a stronger focus on market reach and sales.
In late 2015, Wine Inns – owners of The Chelsea – commissioned Octave Digital to help devise a modern marketing plan, and to provide expert, outsourced management of digital and social media marketing.
With a strong product range, good reputation and luxury refurbishment, The Chelsea Bar needed to gain more effective exposure across the media landscape – from social media to Google search.
Most importantly, the marketing needed to have a real impact on sales across a number of product and service areas.
Our Response and Work
Our response was split into three areas: