Dún Laoghaire-Rathdown County Council is one of the largest Councils in the Irish Republic. The Council Communications Office and various units across the Council had set up social media accounts, but lacked the strategy and skills to make social media work effectively.
In 2016, they commissioned a social media audit and improvement project from Octave Digital aimed at:
Gaining an expert opinion and review of their use of social media
Improving practical staff skills on social media
Learning how to boost their social media effectiveness with local residents